Protect

Hidden from view. On the record for good.

AI moderation that hides hateful, brand-damaging comments and scam spam around the clock — while your archive quietly keeps a record of exactly what was hidden, and why.

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Rated 5.0 on G2

Comments · Willowdale City CouncilAI moderation on
J
Resident

When does the pool open for the summer season?

?
Unknown account

Congratulations! You won — claim your prize here…

Hidden · Scam
M
Resident

Thanks for the quick fix on Elm Street!

Original comment, action and time retained in Archive✓ Record kept
Detect around the clockAI moderation, 24/7
Act under your rulesConfigured actions, content-level and reversible
Keep the evidenceEvery action on the record
Tune to your policyCategories, sensitivity, keywords
What it catches

Six kinds of harm, one quiet fix.

Content matching your configured rules is hidden from public view discreetly — commenters are not notified, and your team can review flagged content from the moderation log.

A person turning away from a hostile comment threadHidden · Bullying

Cyberbullying

Discriminatory, hateful or threatening comments that offend, insult, humiliate or intimidate.

A hooded figure made of binary codeHidden · Scam

Scams & spam

Prize scams, phishing links and spam pushed onto your channels by bad actors.

Censored image tilesHidden · Visual

Visual threats

Pornography, extremism and graphic violence detected in supported images and video.

A magnifying glass over personal detailsHidden · PII

Personal information

Names, emails, addresses and phone numbers shared where they should not be.

A speech bubble with censored wordsHidden · Language

Offensive language

Profane, defamatory, obscene or indecent comments on your posts.

A keyword list being tunedHidden · Custom

Custom keywords

Your own words and phrases — election terms, staff names, whatever your policy needs.

Issue Inspector · Early preview

Every decision, aligned to your guidance.

Part of the new Brolly experience, in early preview: when Protect flags an issue, the Issue Inspector brings the thread, the history and your playbook into one place — so the person on duty makes the call your policy would make.

  • An AI recommendation, applied or dismissed with one click
  • Recommended actions from the active playbook
  • An assessment checklist for the judgment calls
  • A full history — posted, edited, flagged, viewed, actioned
Issue InspectorEarly preview
DetailsThreadGuidanceHistory
AI recommendationGenerated just now

This appears to be a targeted comment under your hate-speech playbook. Recommended: Hide comment.

Apply recommendationDismiss
Active playbook: Hate speechHate speechDiscrimination
Does the content target a protected characteristic?
Is there an imminent risk to named individuals?
Would removal provoke further backlash?
CriticalFlagged by Brolly Protect · reviewed by your team · awaiting moderation
Hidden, not deleted

Moderation you can defend later.

Deleting harmful content destroys the evidence. Protect hides it from public view while Archive retains the original comment, the category it matched, the action taken and when — so a FOI request or a complaint about moderation has a documented answer.

Moderation log · record detail✓ Retained
ActionHidden from public view
CategoryScam · AI match
Original commentRetained in Archive
When11:42 AM · 20 Jan 2026
ReviewRelease with one click
Your team stays in charge

Automatic, not unaccountable.

Live totals
Scams & spam
Offensive language
Personal attacks
Activity

Review moderation activity

Comment volume, hide rates and moderation types by platform — see what Protect is doing at a glance.

Reviewed
?
Unknown account

Congratulations! You won — click here to claim…

Hidden — scam · reason kept
Release — restore to the conversation
Moderation log

Review moderation

Hidden comments appear in the moderation log with full conversation context. Release false positives with one click.

Your rules
Scams & spam · HighOffensive language · Medium
Custom keyword listYour policy terms · per account
Rules

Customise rules

Tune sensitivity and categories per account, and add custom keyword lists that match your policies.

Straight answers

Protect questions, answered.

Does hiding a comment delete the record?
No — and that is the point. Protect hides harmful content from public view while Archive retains the original comment, the action taken and when. If a decision is ever questioned, the evidence is there.
What kinds of content can Protect act on?
Cyberbullying and harassment, scams and spam, offensive language, personally identifiable information, harmful visual content, and anything matching your own custom keyword lists.
Is moderation automatic or reviewed by people?
Both, in that order where automation is configured: AI moderation acts in near real time around the clock, and your team can review flagged content from the moderation log — release false positives with one click, tighten rules where needed.
Can we tune what gets moderated?
Yes. Sensitivity, categories and custom keyword lists are configurable per account, so a police service and a parks team can run very different policies from the same platform.
Why keep a record of moderation?
Preserving the original content, the action taken and the time can support internal review, complaints handling and information-access workflows. The customer and its advisers determine the obligations and decisions that apply; Protect applies your configured policy and Archive keeps the record.

Your channels, safe to read again.

Turn on Protect and comments matching your configured rules can be hidden from public view — onto the record, not into thin air.

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