What is social media archiving, and other honest questions.

Social media archiving is the automatic capture and preservation of an organisation’s social media activity (posts, comments, replies, reactions, edits, deletions and media) as searchable records with their context and metadata intact. Unlike a screenshot or a platform download, an archive is built to be searched, verified and produced when someone asks for it.

A secure, searchable record of your organisation’s interactions with the community on platforms such as Facebook, Instagram and LinkedIn, captured with context, metadata, links and media. A purpose-built archive like Brolly also lets you tag records, add notes, export in several formats and send records to your EDRMS.

Minutes. Connect your accounts, and capture begins straight away. No software to install and no browser extensions.

Records and information teams handle search and export. Comms teams use capture, monitoring and moderation day to day. Governance, legal and FOI officers pull records and audit logs when a request or dispute arises. Role-based access keeps each to their lane, and every plan includes unlimited users.

It can be. State and territory records legislation, the Archives Act 1983 (Cth) and New Zealand’s Public Records Act 2005 can apply to content created or received on official channels in the course of business, whatever the platform. National Archives of Australia and the state archives authorities publish guidance on social media records. Content and context matter, so confirm specifics with your records team. General information, not legal advice.

Not necessarily. As a general guide, the archives authorities point to communication that relates to service delivery, public consultation, formal advice or guidance, or that starts an internal process such as a complaint or a request for information. Your retention and disposal authority sets how long different classes of record are kept. Check your state or territory archives authority for the detail that applies to you.

Records received in the course of business can be within scope, which can include public comments and replies on official accounts, even ones their authors later delete. In Australia, page owners can also be answerable for third-party comments, which is why many councils pair the archive with moderation.

For Australian public offices: your state or territory records act (for example the State Records Act 1998 in NSW or the Public Records Act 1973 in Victoria), the relevant access regime (FOI, GIPA in NSW, RTI in Queensland and Tasmania), and the Privacy Act 1988 (Cth) or state privacy law. Commonwealth agencies answer to the Archives Act 1983 and the Freedom of Information Act 1982. Financial services firms also have ASIC RG 271 for complaints made on social media. Our legislation pages cover each jurisdiction.

Search the archive by account, keyword, author, date range or edit and delete status, then export the results as PDF, CSV, HTML or JSON with media files included. A response package that used to take a day of screenshots assembles in minutes.

An FOI request you cannot answer, a deleted or edited post you cannot reproduce, an audit, Ombudsman or inquiry finding, and the quieter cost of losing the community’s trust when an organisation cannot account for its own communications. An archive puts the record back under your control.

Plans are sized by one number: the records you archive each month. Flying Solo is $108, Maven $438, Juggler $768 and Maestro $1,098 per month in AUD, each with unlimited accounts, unlimited users and unlimited storage. Archive and Monitoring are included; Insights and Protect are add-ons, and the Content Manager integration is a separately priced module. Enterprise plans are available on request.

Yes. Every plan starts with a 30-day free trial with every feature enabled and unlimited accounts. No credit card required.