Official channel governance

Know what is happening across your official channels.

Maintain visibility across connected organizational accounts, preserve the record and give authorized teams the information they need to respond appropriately — social media governance for the channels your organization owns.

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Rated 5.0 on G2

What good governance covers

Six questions a governed organization can answer.

Examples show the product with fictional demonstration data.

Capturing
W
Willowdale City Council Connected

Facebook · Instagram · X · LinkedIn

P
Willowdale Parks Connected

Facebook · Instagram

Coverage

Which accounts are connected?

Know which official accounts exist, which are connected and being captured, and where the gaps are.

Versions kept
W
Willowdale City Council Edit

Road closure post updated — access time changed to 7 AM.

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Original retained v1

Road closure post as first published, with its timestamps.

Record

What was posted — and changed?

A preserved record of posts, comments, edits and deletions on connected channels, kept with available metadata.

Role-based
Comms · publish viewRecords · search & exportRisk · read-onlyAccess set per team
R
Records officer Authorized

Search, review and export across connected accounts.

Access

Who can see what?

Role-based access so each team sees what it is authorized to see — comms, records, risk and leadership each get an appropriate view.

Near real time
Keyword alert rule“road closure” · posts + comments
Keyword alert

“road closure” matched a resident comment · Facebook

Open the record →
Attention

What needs action now?

Keyword and phrase alerts across supported activity on connected official channels — including associated public comments and replies, not unrelated external accounts.

Response-ready
Records request“river road” · 12 Jun – 30 Aug
B
Export package PDF

41 records with metadata and digital checksums.

Requests

Can we respond to a request?

Records requests, reviews and audits are answered from the archive with search and response-ready exports.

Logged
J
J. Chen · records Export

Exported “river road” search to PDF · today 9:41 AM

M
M. Okafor · comms Moderation

Hid a scam comment under the outage post · yesterday

Evidence

Can we show who did what?

The activity log records connections, exports and moderation actions — governance you can demonstrate, not just describe.

Live channel view

Stay aware across connected official channels.

Review supported posts and activity published through your organization’s connected official accounts, together with supported public comments, replies and reactions associated with those channels.

Configure keyword and phrase alerts across that connected-channel activity so the appropriate team can review a matching post or response in context. Alerts do not monitor independent activity from unrelated external accounts or individual profiles.

Each alert links to the captured record, including available context, versions and metadata.

Delivered by the platform

One solution, one platform.

Official channel governance is the outcome. Brolly combines preserved records, live channel visibility and alerts, explainable insights, and governed moderation — together, on the accounts your organization connects.

  • Archive — the record, preserved with search and export
  • Live channel view — keyword and phrase alerts for authorized teams
  • Insights — the patterns over time, for reporting and review
  • Protect — moderation rules with the record retained
Governance review · Q1Coverage, record and activity evidence in one place
176 accounts connectedVersions keptExports checksummed
Straight answers

Official channel governance, explained.

What is official channel governance?
It is the practice of keeping your organization’s own social media channels visible, accountable and well-run: knowing which official accounts exist and are being captured, keeping the record of what was posted and what changed, giving the right teams appropriate access, and being able to show who did what and when. It is social media governance applied to the channels your organization owns and operates.
Is this a separate Brolly product?
No — it is the outcome the Brolly platform delivers together. Archive preserves the record, Insights shows patterns over time, Protect applies moderation rules, and Brolly’s live channel view and alerts help authorized teams identify content that may need attention. This page describes how they combine for governance.
Does this involve tracking individuals?
No. Brolly works on the official channels your organization connects and authorizes. It is not designed to track or profile individuals across unrelated accounts, services or locations. Alerts and analysis are limited to content on your connected channels.
Does Brolly provide social media monitoring?
Brolly can surface supported activity associated with your organization’s connected official accounts and notify authorized users when configured keywords or phrases appear. This includes supported public comments and replies associated with those channels. It does not monitor unrelated external accounts or individual profiles.
Who in the organization uses it?
Communications teams use the live view and moderation workflows day to day; records teams rely on the archive and exports; risk, compliance and governance teams use coverage, activity logs and review workflows to demonstrate oversight.

Governance you can demonstrate.

See coverage, the record and the activity log on your own channels in a 20-minute walkthrough.

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