Details change fast
Restoration estimates, affected areas and cause descriptions are edited as crews learn more — and the earlier wording disappears from the public page. Each version is preserved with its own timestamp.
Utilities
Preserve your utility's service communications.
When an outage update goes out, replies arrive within minutes and the restoration estimate gets edited. Brolly preserves captured posts, replies and each captured revision in one searchable record — so communications, records and counsel can respond without relying on screenshots.
Electric utilitiesWater & wastewaterGas & energy utilities
Public-records duties vary by ownership model, jurisdiction and the content involved.
Connected accountsOfficial utility accounts
Captured conversationsPosts, replies and media
Revision historyEdits and deletions
Structured exportsPDF · CSV · HTML · JSON
Separate pressures · shared record
Three pressures. One connected record.
Changing operational details, a public conversation and records obligations are separate pressures on your team. A captured chronology can support each one without deciding classification, redaction or disclosure.
The conversation is public
Replies stack up within minutes, and a comment may need to come down. Capture and moderation history preserve the original text, author handle and removal time even after it leaves the live page.
Obligations vary
Public-records duties vary by ownership model, jurisdiction and content — not every utility is subject to FOIA. See your state's rules.
An outage update, preserved
One outage update. Its captured history beside it.
This interface reconstruction uses fictional Northstar Public Utilities data. It shows how an Original post, its Edited versions and the surrounding customer replies can be reviewed together.
01
The utility publishes
A connected official account posts an outage update with a restoration estimate.
02
The post is Edited
The restoration estimate and cause details are updated as crews confirm them.
03
Your team reviews
Records, communications and counsel can inspect the captured chronology.
Brolly Archive
Archive feed
Captured posts and conversations from connected accounts
All networksAll accountsAll dates
RRiverbend Water
♡ 42 ◯ 8 ◉ 1.2k
Northstar Public Utilities
♡ 86 ◯ 24 ◉ 4.1k
EditedCCedar Gas Co-op
♡ 61 ◯ 12 ◉ 2.8k
SSummit Power
LLakeshore Utilities
MMeadow Municipal Water
3 versions
Northstar Public UtilitiesPower outage at the Ridgeline Heights substation. Damaged equipment identified; crews are replacing it. Estimated restoration 10:00 AM 12:30 PM.
♡ 86 ◯ 24 ◉ 4.1k ◉ 6.7k
Demonstration export prepared
The community behind the update
Every update reaches a real community.
Utility channels carry outage notices, safety alerts and service updates that people rely on around the clock. Preserving that context helps your team respond with care when questions, requests or records inquiries follow.
A water utility on record
TasWater put the work in before the request arrived.
A bit of work now is going to save a whole lot of hurt in the future.
Jonathan MallinsonDigital Communications Coordinator, TasWaterRead the TasWater case study →
Tasmania's statewide water and sewerage utility keeps its official social channels on record with Brolly.
Preserve the earlier wording
The restoration time just changed again.
Restoration estimates and cause details are edited as crews learn more, and the earlier wording disappears from the public page. Brolly preserves each captured version, with its own timestamp, before the post moves on.
- Edits preserved with revision history
- Deletions retained after they leave the public page
- Retention settings aligned to your records schedule
NPNorthstar Public Utilities
Damaged equipment identified; crews are replacing it. Estimated restoration 12:30 PM.
Final retained versionThe surrounding conversation
The questions moved to the comments.
Customers reply within minutes, and a comment may need to come down. When a request asks for the public response, saved searches and structured exports bring the captured thread together without chasing screenshots.
- Search across every connected account from one archive
- Request-ready exports in PDF, CSV, HTML and JSON
- Digital checksums on every export support the integrity of the record
NPNorthstar Public Utilities
Ridgeline Heights outageDamaged equipment identified. Estimated restoration 12:30 PM.
One connected record
Every territory posts. Your archive stays connected.
Utility accounts multiply across service areas and platforms. Central capture gives communications, records and counsel a shared chronology without asking each team to keep its own manual evidence.
- Official utility accounts captured together
- One connected record, retained until you authorize disposition
- Shared search and export when your utility needs to respond
✓One retained recordPosts, versions, replies and export context stay connected.
Trust
Security your procurement team can sign off on.
Brolly is ISO/IEC 27001:2022 certified and CSA STAR registered, with controls aligned to NIST SP 800-53. Records are encrypted in transit and at rest, with audit logs on every record and digital checksums on every export.
ISO/IEC 27001:2022Certified information security management system.
CSA STAR registeredListed on the Cloud Security Alliance STAR registry.
NIST SP 800-53 alignedControls aligned for public-sector security review.
Encrypted everywhereAES-256 at rest, TLS 1.3+ in transit.
99.9% uptime SLAAvailability commitment in the service agreement.
MFA & role-based accessAccess scoped to your team, with activity logged.
Questions utility teams ask
Asked by comms, records and operations.
Which utility social posts should be captured?
Official accounts used for outage updates, safety notices, billing and service announcements — along with the public replies, comments, edits and deletions that follow. Brolly connects official utility accounts across Facebook, Instagram, Threads, X, YouTube, LinkedIn and TikTok and captures the full conversation, not just the original post.
Does every utility have public-records obligations?
Not automatically. Public-records obligations vary by ownership model (municipal, cooperative, investor-owned), jurisdiction and the content involved. Some public utilities are subject to state public-records law; others are not, or only partially — and not every utility is subject to FOIA. Confirm your utility’s status with counsel; Brolly preserves the record either way.
How quickly are changes captured?
Brolly captures through each platform’s official connection as the platform makes content and revision events available — for most supported content this happens continuously, without anyone saving screenshots. Availability of intermediate revisions depends on what each platform’s API provides, so an edit visible only briefly between platform events may not be available to capture.
What happens when an outage update is edited or deleted?
The original version, each captured edit and the deletion event are preserved with their own timestamp. Nothing is overwritten — edited content keeps its prior versions in the record, and a deleted post remains available to your team even after it disappears from the public page.
Can customer comments and utility replies be searched together?
Yes. Posts, comments, replies and media from connected accounts are captured into one searchable record, so your team can review a question, the official reply and any later correction together instead of piecing together screenshots.
What does setup involve?
Connect your official utility accounts, and verify which pages and channels should be captured. Scope depends on the number of accounts and channels your utility operates.
Keep the public informed. Keep the record.
See how Brolly can capture your connected official accounts, preserve captured edits and deletions, and support a well-documented response.